Global cryptocurrency adoption reached 861 million users in 2025, an 11% penetration rate. Walmart's OnePay app enhances this trend by integrating Bitcoin and Ether trading. Users gain new ways to engage with digital assets daily.
OnePay's Crypto Expansion
OnePay, majority-owned by Walmart, offers banking services like credit cards and savings. It now adds crypto trading and custody through Zerohash partnership.
This allows users to buy, sell, and hold Bitcoin and Ether. They can convert assets for purchases or debt payments.
According to CNBC, anonymous sources confirm the launch later in 2025.
OnePay ranks among top finance apps on Apple's store. This positions it as a superapp competitor.
Implications for Crypto adoption
Mainstream retail giants drive crypto adoption. Walmart's entry exposes millions to Bitcoin and Ether.
Chainalysis reports India and US lead global adoption indexes. Such moves accelerate user growth in cefi platforms.
trends show 56% DeFi dominance over cefi in leverage. Yet cefi grows with institutional interest.
Regulatory Landscape in 2025
Crypto regulation evolves favorably under new US leadership. SEC allows integrated platforms for trading and staking.
SEC Chairman Paul Atkins states regulators should provide minimal effective regulation to protect investors. This supports cefi innovations like OnePay.
Clearer rules boost confidence in market stability. Walmart navigates compliance via Zerohash's infrastructure.
Market Impact and Trends
Bitcoin and Ether prices may rise from increased accessibility. Market sees institutional loans resurgence in cefi.
Open cefi borrows hit $13.51 billion in Q1 2025. This reflects 9% quarterly growth amid adoption.
Analysts note superapp models like OnePay challenge Coinbase. They integrate crypto with traditional finance seamlessly.
Walmart's NFT Ventures
Walmart explores NFTs beyond trading. It collaborates with Pudgy Penguins for toy lines tied to Solana NFTs.
This blends physical retail with digital collectibles. NFTs enhance market engagement for brands like Walmart.
Past filings show Walmart's metaverse plans with NFTs. This ties into broader adoption strategies.
Expert Insights and Community Reactions
Community buzz grows on platforms like X. Recent posts highlight Walmart's crypto push.
Analysts predict short-term trading volume boosts. Yet they caution on volatility and AML requirements.
Cointelegraph emphasizes OnePay's role in Western superapp race. This fosters cefi competition and innovation.
Future Outlook
OnePay's features educate users on crypto basics. They provide actionable steps for safe trading.
Integrate crypto holdings with daily spending. Monitor regulation changes for compliance.
This development signals retail finance's embrace of digital assets. It enhances options for users navigating market shifts.
