Upexi is a diversified consumer brand owner and eCommerce operator focused on acquiring and scaling Amazon-based businesses. Specializing in health, wellness, pet care, and nutraceuticals, it integrates consumer data and proprietary ad tech to reduce customer acquisition costs. Upexi has entered the cryptocurrency space by building a Solana-based treasury and expanding into Bitcoin mining through subsidiaries like ChainbitMiner and Quantum Hash, aiming to generate passive income and asset growth.